DALLAS: An auction house is putting Che Guevara's hair up for sale Thursday despite alleged threats by fans of the Marxist revolutionary.Bidding starts at $100,000 (€69,886) for a 3-inch (7.62 centimeters) lock of hair from Ernesto "Che" Guevara whose iconic picture has become a popular commodity since the Argentinian was killed in a Bolivian jungle in 1967.
Heritage Auction Galleries is going ahead with the sale of the hair, allegedly snipped off Guevara before burial, despite alleged threats made against the company by Guevara admirers.
The Dallas-based auction house said it will have extra security on hand for the bidding after monitoring "leftist bloggers" upset that the company is profiting from Guevara's death.
"(Che) is kind of revered and hated," Heritage spokeswoman Kelley Norwine said. "It's at both ends of the spectrum..it's crazy."
Same Players. Different Scandal.